ASL Video Production: Making Content Accessible for Deaf and Hard of Hearing Audiences

The Deaf and hard of hearing community has long been advocating for equal access to media, and it's finally gaining momentum. However, there’s still a long way to go. While captions have become much more common, they don’t always meet the needs of all Deaf individuals, particularly young children or those whose first language is American Sign Language (ASL). That’s why the future of media accessibility must include both captions and ASL overlays—an essential step in ensuring that Deaf individuals can fully engage with content, regardless of age or language proficiency.

Take Max, for example. Recently, they released Barbie with a Deaf interpreter who signed the entire movie. This wasn’t just a token gesture but a game-changer for Deaf audiences who want more than just captions. By offering an ASL overlay, Max allowed viewers to experience the story with the same richness and emotional depth as hearing audiences. Similarly, PBS made a thoughtful move by introducing an ASL version of Daniel Tiger. The show features a Deaf interpreter signing the entire program, allowing preschoolers—many of whom can’t yet read captions—to access the show in their native language.

These examples highlight the growing recognition of the need for comprehensive media accessibility. For many in the Deaf community, ASL is their primary language, and English captions may not fully capture the nuances or emotional weight of what’s happening on screen. This is especially true for younger children who are still learning to read or who may not have developed English literacy. Providing ASL interpretation ensures that media isn’t just technically accessible but fully inclusive.

At 3 Bridges Sign Language Services, we’re proud to champion this approach. We offer professional ASL video production services, helping content creators reach Deaf audiences with both open and closed captions and ASL overlays. From educational videos to entertainment, we ensure that your media is accessible to the Deaf and hard-of-hearing community, regardless of language preference or literacy level.
We believe that media companies should follow the lead of innovators like Max and PBS, who recognize that accessibility isn’t a one-size-fits-all solution. By integrating ASL interpretation and captions, media becomes a shared experience—no one is left out, and everyone can engage with stories, lessons, and entertainment in a way that resonates with them.

3 Bridges is here to make that happen. At 3 Bridges Sign Language Services, we are committed to supporting this movement toward comprehensive media accessibility. We specialize in ASL video production, offering everything from open and closed captioning to ASL overlays that bring your content to life for Deaf audiences. Whether you're producing educational videos, entertainment, or even promotional materials, we help you ensure your content reaches everyone equally.

Our range of services includes:

• Translation of English blogs and vlogs into ASL
• ASL interpretation of live and pre-recorded videos, meetings, and events embedded into your video
• General interpreting and language access on set for movies and commercials
• Custom video productions tailored to your needs
• Educational assessment ASL translation videos

​We believe that true inclusivity means no one is left out—and that means going beyond captions to make sure that your media is fully accessible to the Deaf and hard of hearing community. By offering ASL interpretations overlayed alongside captioning, we can create a world where all media is enjoyed by everyone.

​Let’s make your content as inclusive as possible. Learn more about our ASL video production services and captioning options by visiting 3 Bridges Sign Language Services.

​-T3 & BB​

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